Instinct Marketing & PR | News & Insights

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I’ve been a business owner for seventeen years and grew up in a family of entrepreneurs. And, like most successful people I know, some of the most valuable lessons I’ve learned about business...

Quiet confidence in businesses

Confidence comes up more than almost anything else in the work we do, but not in-your-face, full of bravado or bold claims.

You can't be recommended if you're invisible!

Whilst a ghost costume is perfectly acceptable for Saturday night’s trick or treating, being invisible as a business is considerably less fun.

Does your business actually sound like you?

If someone read your website without knowing anything aboutyou, would they get an accurate picture of what it’s like to work with you?

The graft and the giggle

I think there’s an equally important thing that doesn’t get said enough in business circles...

What ancient trees can teach you about marketing

Those of you who know us, know exactly where we’re going with this! The roots and the canopy, it's how we think about branding and marketing.

1,005 trees and a jar of chilli

We plant 20 trees every month. We’ve been doing it for quite a while now...

17 years and 2 business lessons

I passed a milestone recently that to be honest felt a little unbelievable. Seventeen years of being a business owner. Seventeen years!

The Braemar Gathering: a masterclass in consistency

The end. The title says it all! Let us fill you in.

Summer holidays in the North East of Scotland

Summer holidays! Let’s be honest, some days it’s a beautiful, chaotic, coffee-fuelled juggle and other days? It’s pure survival. Getting out and about is good for the mind and body and we’re lucky to live in such a gorgeous corner of the world!

Why summer visibility is a competitive advantage

Whilst you’re managing school holiday childcare, covering for staff who are on leave or enjoying that well-earned break and sunning yourself on a beach – it’s worth remembering that your competitors are likely in the same boat.

June: A mid-year audit (don’t panic!)

Six months into 2026, we have enough real data to get insight and enough time to still do something about it, if we need to. There are three things we look at every mid-year review, across our own work and the work we do with clients.

Why events should be in your marketing strategy

As an industry obsessed with clicks, impressions and algorithms, it easy to get caught up in metrics. But, if you know us, you’ll know that our greatest passion is for people...

Getting naked in business…

We break down Patrick Lencioni’s three key fears in his book 'Getting Naked: A business Fable' that can sabotage the success of an agency and why we love to 'Get Naked', AKA vulnerable, curious and assured!

instinct reports 60% revenue growth

instinct has reported a 60% increase in revenue compared with the previous financial year, following a period of sustained growth.

The story of our brand and a bee

People have been asking about it lately. What does it mean? Why a bee?

A rebrand is more than a logo

When most people hear the word "rebrand", they think of the visuals - new colours, new fonts and maybe a shiny new website. And yes, all of that can be part of it. But they’re rarely the reason for a rebrand or, where the real value lies.

A marketing GDPR refresh

Buckle in for a quick refresh on all things marketing + GDPR. Here’s your do’s and don’ts – minus any legal jargon!

There’s more to marketing than digital

We break down the (other) essential elements of a marketing plan that help build the trust your clients need to commit...and they don’t come from a keyboard!

Christmas ads 2025: Grinch or great?

It’s the most wonderful time of the year…the Christmas ads have all been released!

AI in Marketing: Villain or Hero?

In 1147, the world experienced the arrival of the printing press, a revolutionary invention that transformed the dissemination of information and heralded a new era in communication.

Motivation is Garbage

I heard this statement several years ago from Mel Robbins (The 5 Second Rule) and it really struck a chord with me.

Purpose Led Marketing

Purpose-led marketing is increasingly important in today's business landscape for several reasons.

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