More than “just marketing”
Our story began in 2002 in Aberdeen, Scotland, and we’ve evolved into the dynamic marketing and PR consultancy we are today. We’re here to serve ambitious purpose-driven businesses that want to grow (better). Today, we remain a close-knit team of innovative, passionate professionals with decades of combined experience across advertising, marketing + PR.
We’ve built our reputation on being a friendly bunch who deliver first-class results, both nationally and internationally. But beyond the track record, we’re just decent folk who believe in doing the right things better to help your buisness grow and thrive.
The instinct difference
We don’t just “do marketing”. We use our collective expertise to develop a marketing approach that builds trust, generates leads and positions you as the go-to brand in your industry.
Even though we love getting our clients into the spotlight, we’re a bit coy about it ourselves. What we can say, is there are no egos. No buzz words. Just a team that’s your biggest cheerleader! Here’s the faces behind your business growth.
For Debbie, the founder of instinct, marketing is more than just metrics; it’s
about people, commitment and paying it forward.
If you’ve ever met her in real life, you’ll know her brain is listening, processing and churning out a strategic suggestion before you’ve finished the sentence. She radiates a “we’ve got this aura” that provides confidence and stability for her clients – and space to share aspirations and to dream big.
Whilst the rest of us are looking at the creative, Gordon’s focussing on the human impact. As a trained Occupational/Organisational Psychologist, he brings a fresh perspective that helps our clients achieve crystal clear clarity about what they’re selling and who their audiences are. Spoiler: it’s NOT “everyone”.
Famous in the North East for being “the cake guy”, you’ll find him with a fine piece accompanied by a strong coffee or an equally strong whisky, depending on the time of day!
Some people are great at coming up with incredible, creative ideas and others are great doing the groundwork to make them happen. Dawn is that rare unicorn who does both…well! She takes the time to listen and learn about your brand’s biggest ambition and builds a plan (oh, she loves a plan!) to get there.
Dawn has an exciting marketing background in hospitality, travel, fitness and events. She’s famously positive and never settles for “just okay”.
If you start using “big, fancy words” to describe your business, Linzi will be the first to gently stop you. She believes your marketing should sound like you –human, authentic and jargon-free – and that less is more. Life is busy enough; nobody has time for overly complicated messaging…right?
Having spent most of her 15-year marketing career in the retail and F&B sectors, she’s obsessed with people.
Charlie is one of life’s good guys, who cares about what he does and goes the extra mile as standard. He’s an old school professional - open, resourceful, results driven, and a gentleman to boot.
We have an ambitious goal, and we’re happy to share it: to be the go-to marketing + PR agency for purpose drivenSMEs in the UK and beyond, who crave growth but need expert marketing support to do it.
The way we work is shaped entirely by our values – the nature of who we are and the impact we aim to have on our clients, colleagues, suppliers, partners and the world around us.
