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How it
all works

And the steps we take
to reach your goals

A methodical way of doing things, inspired by the "Double Diamond" and refined by instinct.

Jumping in feet-first just isn’t in our nature. We believe the best results come from a place of deep understanding – not just of your business, but of the people, your ‘why’ and psychology behind it. Our 4D process is a continuous loop of listening, challenging, and doing, designed to turn your ambition into sustainable growth.

Discover

The "uncomfortable" deep dive.

Starting with your discovery session, we seek first to understand, listening more than we talk. We don’t take things at face value and we never assume.

Instead, we dig. We follow our ethos, which means if we think you’re heading in the wrong direction, we’ll tell you. We’d rather have an honest conversation now than watch you hit a dead end later.

Define

Clarifying the core.

Once we’ve gathered the data, we narrow it down. We filter out the noise and articulate the exact problem we’re here to solve. The result is a focused, workable brief – a clear anchor for the challenges you face and the future you’re shooting for.

Develop

Crafting the backbone.

We don’t believe in "off-the-shelf" marketing. We pour our experience across multiple industries into developing a bespoke plan aligned entirely with your goals. We select the specific tools from our kit that will move the needle for you, prepare our recommendations and refine the action plan until it feels exactly right.

Deliver

Momentum and measurement.

This is where the plan comes to life. These are the exciting first steps on your journey to growth. We could have jumped straight here on day one – but we’d have been doing you a disservice. By doing the legwork first, we ensure we aren't just counting "likes," but actually driving the growth your business deserves.

Want to work with us?

Let’s talk to start the ball rolling.

Contact us

Cameron McCready
Chief Executive
Home-Start Aberdeen

"The instinct team have been a pleasure to work with. They're knowledgeable, well-connected and incredibly personable. They help to take our ideas and make them into tangible products from pictures and videos, to press releases, podcasts and radio/tv spots. They've elevated our profile and supported us to make sure our brand and messaging is clearly understood."

Lisa Stewart
Director
McGregor Glazing

"We are receiving more leads due to the marketing that instinct are handling."

Graeme McGuire
Managing Director
AV One Solutions

"We have seen continual growth in engagement with our social media posts, as well as increased awareness of AV One's range of services. One of our main goals has been to be seen as THE people to come to for expert advice on AV and the various campaigns and initiatives created by the Instinct team have been instrumental in positioning us as a trusted authority in the industry."

Steven Buchan
Sales & Marketing Manager
Mo+Co

“Instinct Marketing + PR have consistently provided MO+CO with a professional and enthusiastic approach to promoting our company, significantly raising our profile and successfully showcasing our Diablo brand.”

Neil Stewart
Director
Structured Financial Planning

“…The resulting marketing campaign resulted in over a dozen enquiries, and a feeling that everyone in the village knew we had opened. I'd highly recommend Instinct Marketing to any business.”

George Keith
Business Manager
Aberdeen Air Source

“We have enjoyed excellent support through personal, collaborative engagement where your team have demonstrated a real interest in understanding our business and needs, with the aim of offering the best support possible. You bring an excellent blend of professionalism and down-to-earth 'couthiness', which we feel aligns with our own company culture.”

FAQs

Do you only work with businesses in Aberdeen?

Nope! We’re super proud of our Scottish roots (and we’ll die on the hill that the air is better here), we’ve been working with ambitious businesses nationally and internationally since 2002. So long as you have a mission-based business and a desire to grow, we can work together from anywhere.

I’m feeling completely overwhelmed. Where do I even start?!

That’s exactly why our process begins with Discover [link to Our Process]. We don’t expect you to have all the answers, that’s our job. We start by listening, helping you see the wood for the trees and then build a roadmap. We don’t do everything at once, we do the right things at the right time.

We don’t need a full marketing package. Can you still support us?

Absolutely. We’ll never sell you a service you don’t need. Some partners want us to build their entire marketing strategy from scratch and others just need an expert hand in managing press releases or social media.

We offer focussed retainers that allow you to plug our decades of experience into the specific parts of your business that need it most.

How are you different?

We take a genuinely consultative approach built on listening, honesty and care. We do not believe in off-the-shelf marketing or pushing activity for the sake of it. We take time to understand your business, your goals and what success looks like for you, then shape marketing support around that.

Our clients often tell us they value the way we listen, the way we care about their business as if it were our own and the way we work in partnership to make a meaningful impact. For us, it is not about ticking boxes. It is about building trust, giving honest advice and helping you move forward with clarity and consistency.

Is this a long-term commitment or can you help with a one-off project?

We offer both. The majority of our clients value the momentum of a long-term retainer (our Nourish instinct [link to Values], we also support one-off strategy and specific campaigns. Our goal is to find the best fit for your business, whatever your stage of growth.