Beautiful June. Warmer weather, long nightsand not yet into the thick of the summer holiday juggle! Six months into 2026,we have enough real data to get insight and enough time to still do somethingabout it, if we need to.
Here are the three things we look at everymid-year review, across our own work and the work we do with clients.
1. Where have the bestresults come from?
Not what was supposed to work, but whatactually did. We trace back the strongest outcomes such as the most engagedaudience, the most relatable content and any data we have regarding newenquiries and sales data to see what they have in common.
This matters because marketing plans aremade with the best intentions, but reality is…well, reality. It has a way ofsurprising you and cannot (as best we try!) be blindly predicted. Sometimes thebig campaign lands quietly and the funny story-come-social media post deliversthe most. The point isn’t to feel good or bad about it, it’s to unearth theevidence and point more energy in the right direction.
2. What’s buildingmomentum, and what’s not?
Good marketing builds over time. Strongcontent, consistency and storytelling* add value month on month. Some otheractivities may produce a spike then go quiet again.
June is a good time to check in and seewhat’s building momentum and what’s been a flash in the pan, so to speak. Bothhave their place but the balance matters. If all your results are spikes, youdon’t have momentum.
* sharing stories that are a truereflection of you and your business, giving your audience an insight into yourworld and fostering a sense of connection with them. It’s literally the tale asold as time, people buy from people – and it all comes down to trust.
3. Does the brand stillsound and look like it should?
Businesses move quickly…and gosh, just lookat how quickly the world has moved over the past, ahem, 18 months especially.
Every so often, it’s worth going back tobasics and looking at everything through fresh eyes and asking if it stillreflects where you are? Are we still talking to the right people? Does thelanguage still feel like us? Do the visuals position you correctly?
It’s a question worth asking regularly,especially after growth.
June is as good a time as any tointentionally check in with your business. Are you still on course? Still saying the right things to the rightpeople? If something feels off, that instinct is worth listening to and ifyou'd like a fresh pair of eyes, we'd love to talk.
