Whilst you’re managing school holiday childcare, covering for staff who are on leave or enjoying that well-earned break and sunning yourself on a beach – it’s worth remembering that your competitors are likely in the same boat.
Most businesses slow down in summer, marketing goes quiet and inboxes get less interesting.
That’s actually good news.
More good news? The businesses that keep showing upconsistently stand out more, not less.
Summer is actually one of the most cost-effective times to be visible – because there’s less competition for attention. Your audience is still scrolling, reading and making decisions with who they want to work with. They’re just hearing from less people whilst they do it.
The gap between those who show up and thosewho don't is never wider than it is in July and August.
We all know that staying visible when you're already stretched can be hard. This is why the businesses that maintain momentum through summer almost always have one thing in common: they're not the ones doing it themselves.
When your marketing is in capable hands, when someone else is managing the content calendar, protecting the posting schedule, keeping the strategy on track – summer stops being the period where everything slips and morphs into a time to quietly pull ahead.
We’ve seen it more times than we can count. A client goes into July with consistent support in place and comes out of August with a decent pipeline, strong visibility, consistency and none of the September/October panic that follows a two-month break.
How are you feeling about your marketing this summer?
If the honest answer brings you out in a cold sweat, a Discovery Session is the best place to start. Two hours with our team and no agenda, other than yours. We’ll look at where you are, where you want to be and what consistent support could do for your business.
Learn more and book your appointment here: https://www.instinctmarketingpr.com/discovery
