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We’ll start with the chilli.
Country Living recently published a surprisingly simple way to help garden birds – adding chilli powder to your bird food! Squirrels, foxes and other chancers apparently can’t stand it so go elsewhere, and the birds are left to enjoy their feast of offerings. Everyonewins.
It’s a small thing that costs almost nothing and makes a genuine difference to the wildlife around you.
That struck a chord with us, because it’s a pretty good description of how we think about our own commitment to the world outside this office.
The number we’re quietly proud of
We plant 20 trees every month. We’ve been doing it for quite a while now and somewhere along the line, the number ticked past 1,000.
We’re not telling you this because we want a pat on the back, but because the impact of this small commitment is the part we find meaningful. These numbers came from 20 trees a month – small actions, compounding over time:
Why we do it
Nourishment is one of our core values. Not in a vague, corporate-brochure sort of way – in the sense that we believe strong businesses have the power to positively impact the people and communities around them.
That belief shapes how we work with clients and how we run our own business. We’re not a big agency and we can’t single-handedly reforest Scotland or solve the climate crisis (although we’re open to suggestions!) but we can plant 20 trees a month, consistently and trust that over time our small commitments make a real difference. And 1,005 trees is our evidence.
Back to the chilli
So, it’s not about doing something dramatic, it’s about doing something consistent and intentional – looking, listening to what’s around you and asking what small action might make it better.
We think about business that way and we think about community that way too.
Oh and apparently now we think about garden wildlife that way as well!
If you have a bird feeder: sprinkle on the chilli powder. The birds will thank you.
