Hitachi Global Air Power is a leading global industrial compressed air manufacturer building the machines that power industry. Headquartered in Michigan City, Indiana, its compressed air solutions power industrial and manufacturing operations all around the globe; from construction and mining to food and beverage and pharmaceuticals.
Hitachi Global Air Power’s EMEA team needed additional marketing support to help drive activity across the region. While internal resource was in place, marketing responsibilities were spread across global teams and wider job functions, creating the need for experienced external support to add capacity, maintain consistency and strengthen delivery.
This support helped the team:
Instinct has worked alongside the Hitachi team for over eight years, acting as an extension of their marketing support across EMEA. Over that time, we have built strong relationships across the team, developed a solid understanding of the industry, products and applications, and worked in close partnership to deliver marketing activity aligned with wider business strategy and regional priorities, addressing these effectively via:
Strategic marketing support and delivery
Working as an extension of the EMEA team, we provide additional marketing resource and specialist support across a broad range of activity. This includes technical and product content, LinkedIn communications, newsletters, video production, advertising campaigns and wider marketing delivery to help maintain consistency and momentum across the region.
Distributor engagement and event support
We have helped strengthen marketing activity across the distributor network while also supporting the planning, promotion and delivery of key events and exhibitions. This has enabled the team to communicate more consistently, show up more effectively and make a bigger impact across EMEA.
Our support has helped strengthen marketing activity across EMEA by providing greater consistency, added capacity and specialist expertise.
This has contributed to:
“At Sullair, now Hitachi Global Air Power, we have been working in partnership with Instinct since late 2018. In that time, Debbie and her team have helped us develop and implement a clear marketing and PR strategy.
Debbie’s knowledge of our industry and willingness to learn has been pivotal in accurately targeting our key markets and audiences. We have been able to grow our presence 10-fold over the last 5 years and continue to see consistent growth.
Debbie’s communication has allowed us to develop a true partnership and she and her team continue to go above and beyond to meet deadlines and complete projects.”
Marie Kerrelle, Channel, Marketing and Aftermarket Manager, Hitachi Global Air Power
Working with the Hitachi team has always felt like a true partnership. Over time, we’ve built strong relationships with the people that shape the business, and an understanding of the product and applications which helps us bring forward ideas that are not only strategically sound, but creative and memorable too. Some of the best ideas have come from unplanned chats (a few crazy ideas!) and a mutual commitment to creating marketing that’s fresh, relevant and distinctive in a crowded market.
Whether you need help improving visibility, creating more consistent marketing activity, generating new opportunities or providing interim support during maternity leave or other periods of change, we’d love to talk about how we could support your team.
Every business is different, which is why we start with a Discovery Session to understand your goals and challenges.
