AV One Solutions provides specialistaudiovisual design, installation and technical support across a diverse rangeof sectors including corporate environments, events, offshore installations andvisitor attractions.
AV One Solutions wanted marketing to play a stronger role in helping the business achieve its growth ambitions.
This included:
The goal was to ensure marketing activity was aligned with the wider direction of the business, rather than simply reacting to opportunities as they arose.
Over time, our relationship with AV One Solutions has evolved from ad hoc/project support into a strategic marketing partnership, with instinct working alongside the team as an extension of their business.
Each year we begin by revisiting the company’s goals, ambitions and commercial targets.
This discovery process helps us understand:
From this, we develop a marketing approach that supports their ambitions and ensures activity is focused on the areas that will make the biggest difference.
Our work with AV One Solutions spans a wide range of marketing activities, including:
Strategic marketing support
Working with the leadership team to develop marketing plans aligned with business growth and commercial objectives. We continuously strive to develop content that positions AV One Solutions as experts their industry.
Awards and recognition
We identify relevant award opportunities, gather the right information and write strong entries that showcase AV One Solutions’ strengths, achievements and impact. This helps raise the company’s profile, strengthen credibility, support talent attraction and reinforce its position as a business going places. Most recently, AV One Solutions was named winner of the Customer First category at the 2026 Northern Star Business Awards.
Through a more structured marketing approach, AV One Solutions has strengthened its visibility and presence across the industry.
This has helped:
As the business continues to evolve, our role remains focused on helping AV One Solutions communicate their expertise, showcase their work and support future growth.
“We feel that [instinct marketing + PR] are an extension of our team and totally get what we want and need to do in regards to raising not only our own profile, but that of the AV industry as a whole. The strategic approach to campaign planning, combined with creative execution, has not only elevated our online presence but also driven meaningful conversations and enquiries.”
We have seen continual growth in engagement with our social media posts, as well as increased awareness of AV One's range of services. One of our main goals has been to be seen as THE people to come to for expert advice on AV and the various campaigns and initiatives created by the instinct team have been instrumental in positioning us as a trusted authority in the industry.”
Graeme McGuire – Managing Director, AV One Solutions
One of the things we value most about working with the AV One team is the humour, energy and openness to do things differently. There’s always plenty of laughter in our meetings, calls and catch-ups, and that matters. It creates space for honest conversations, better ideas and marketing that feels true to who they are as a business. From creative campaigns to conversations on the golf course, that shared sense of fun has played an important role in shaping work that is both strategic and full of their personality. This is how some of our best campaigns have come to life!
If your business is experiencing similar challenges – whether that’s generating more enquiries, improving visibility, or simply bringing structure to your marketing – we’d love to have a conversation.
Every business is different, which is why we start with a Discovery Session to understand your goals and challenges.
